Mixpanel helps companies make better products using data. It is a product analytics tool that helps businesses of all sizes gain insights into audience behaviour and track customer journey. It provides business intelligence that enables you to make better decisions on what to work on next,discovers trends in your audience, and visualize the entire life cycle of the product. It also offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. It allows employees to create and manage campaigns and calculate conversion rates. Mixpanel serves over 7,000 paying companies from different industries around the world, including Expedia, Uber, Yelp, BuzzFeed, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,Seattle, Austin, London, Barcelona, and Singapore.