Brandwatch

Giles Palmer is the founder and CEO of Brandwatch. It’s a social media analytic tool that tracks billions of conversations happening online every day, including blogs, news, forums, videos, Twitter, reviews, etc. and allows brands and companies to understand consumer insights, trends, influencers, and brand perception. Consumer insights help businesses to gain a deeper understanding of what their audience thinks and feels about their company and the products. Customer insights make it possible to identify big shifts in needs or wants. On the brand watch community, you get a chance to take part in education events, build stronger queries in our Query Lab and learn from Community-contributed tips and tricks. Brandwatch is the #1 trusted enterprise solution. Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services.