Experiential Marketing Ireland

About this Community

XMI is an active community of professionals, students, and creative people who share ideas, research, and information. Focused on the continuous improvement of the marketing industry as a whole. Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that facilitate an emotional connection. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about the features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty.