Vimma is building software for Passion Entrepreneurs - online content creators who earn a livelihood in a way that highlights their individuality. Vimma's creator app already serves more than 35 000 content creators who are looking to grow their audience and monetize their passion. With the help of the technology platform they have developed, companies can engage hundreds or thousands of consumers scalably, and thus reach millions of people. The platform is challenging existing marketing methodologies with authentic and engaging ads. The technology that Vimma has commercialized is an AI-powered consumer advocacy platform challenging existing marketing methodologies. Vimma’s platform enables brands to connect to their customers and incentivize people to make product recommendations on social media.