Mad Mimi is a cloud-based email marketing service designed to help businesses of all sizes and entrepreneurs create and send custom emails with ease. It is the easiest way to create, send,share and track email newsletters online. Founded in 2007 by Gary Levitt and developed by Tobie Langel, Dave Hoover and Jeff Patton, Mad Mimi was launched in April 2008. It focuses all on the features you need to start a good-looking email marketing campaign. Every day, over 40+ million emails are sent, shared and tracked using this delightful and powerful service.